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Website Feedback for Beginners: 5 Practical Use Cases
Chaitanya
Nov 1, 2023
11 min read
Introduction
An intuitive, user-friendly and converting website doesn't just happen. It is the result of many behind-the-scenes factors, one of which is the feedback process. The difference between a top-tier website that converts visitors and a poorly performing one is the feedback given by team members, clients and users at different stages of design and development.
Website and UX design statistics show that feedback plays an important role in building websites that users love. Without constructive feedback, efforts and resources put into web development will go down the drain.
If you’re new to website feedback, the whole process can be overwhelming and you may be doubtful of where to start. Not to worry, this article is written with you in mind. All the questions you have regarding website feedback will be answered.
So, fasten your seatbelts if you’d love to learn the following:
FAQs on website feedback
Practical use cases to guide you
The best website feedback tools in the market
Benefits of website feedback to relevant professionals
Ready? Let’s roll!
Table of content
How does collecting, managing and actioning website feedback from one location sound? That’s exactly what BugHerd offers. This tool is simple to set up and has a guest feedback feature for non-tech folks. You can also give video feedback by recording your screen. Offering a Kanban-like environment and user dashboard, BugHerd is also great for bug tracking.
Usersnap is another tool that enables you to collect and streamline product feedback. Whether you’re looking to get feedback from external customers or internal stakeholders, Usersnap has great features to help you accomplish your goals. With this software, you can send screen captures, target micro surveys by user events and track feedback activities and segments.
Now that you understand what website feedback is all about and the popular tools used, let’s touch on specific use cases that demonstrate how website feedback is applied.
To collect feedback on the usability of your website, ask users to go through your website and give feedback on how easy it is to navigate. How seamless was it for them to accomplish their tasks? If you have an ecommerce website, how was the signing-in and shopping process? Was the checkout process smooth or difficult? What can be done to improve navigation?
Ask users to review the content on your website and give feedback on their relevance and quality. Does the content guide them on how to use the website or complete their tasks? Do the blog articles inform and educate them? Is there sufficient information to convince them to make a purchase?
To get feedback on the responsiveness of your application, ask users to describe their experience on mobile. Did all the elements show and perform just as on a desktop? Do the components load quickly or slowly? What about the fonts? Were they visible and clear enough on mobile?
Create two versions of your homepage and send them to users to get feedback on the more appealing and user-friendly of the two. How easy was it to sign up on the website? Which of the two versions was captivating enough to make them sign up for the product or make a purchase?
Design a “Report a Bug” button that users can click to report a bug or other issues they come across while using your website. These could be crashes, formatting issues or broken links.
No doubt, the whole website design and development team benefits from a smooth and efficient feedback process. However, specific experts benefit directly from website feedback, whether in-house or externally. Here are some of those professionals.
The product manager supervises product development, launch and management. Therefore, they benefit greatly from website feedback. First, effective feedback helps improve communication and collaboration among team mates, which is an important goal of the product manager.
In addition, website feedback helps the product manager make informed decisions. It also helps them allocate resources more efficiently. Resolving issues among team members is also easier with a smooth feedback process. Lastly, external feedback from users helps the product manager prioritize features, reduce risks, satisfy the customers and stay competitive.
A website developer is one of the greatest beneficiaries of website feedback, both internally and externally, as they get insight on how to develop a product that best improves user experience.
For starters, feedback on bugs and technical errors in the early stages of development helps to test and optimize the product before it is launched. Also, feedback enables developers to efficiently allocate resources and prioritize tasks.
A streamlined workflow and enhanced collaboration are also parts of the benefits a web developer gets from website feedback. Shared feedback makes team members brainstorm and collaborate to build a better product.
Even after the product is released, the feedback process doesn't stop. Users’ feedback on their interaction with the product keeps coming in for continuous improvement on the website.
Getting feedback from team members and users is a core aspect of the UX design process. For the UX designer, feedback from the user especially cannot be overestimated. This is because the job of the UX designer is anchored on user experience. Therefore, before a product is rolled out, several usability tests would have been performed to get user feedback.
After the product launch, the feedback process also continues for the UX designer. Online reviews and other feedback on website performance and features keep coming in. This feedback provides insights for the UX designer and helps improve the product.
Another professional that benefits greatly from website feedback is the content writer. In-house feedback from colleagues like editors and content managers greatly improves content quality. Also, keyword insights from digital marketers will improve the SEO of the content.
Externally, feedback from users adds premium value to the content writer’s work. Content engagement, for example, shows how relevant and valuable the website content is and guides the writer on how to improve the content.
If you’re seeking to transform your website into a high-converting one, you can’t joke with feedback. The process and quality of your feedback will determine whether you have an outstanding, user-friendly website or an average one.
For a smooth website feedback process, you must first understand the common questions being asked by users. Next, you must be familiar with the top website feedback tools like Superflow that will ease the feedback process.
After this, endeavor to create use cases that will help you tailor the process to your needs. Finally, stay conscious of the benefits an efficient website feedback process will bring to every professional in your team.
Thankfully, you have been shown all these steps in this article. All you need to do is start applying what you’ve learned to your website process. All the best!
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